What is the difference between the most successful and average sales people?

What needs to be done to turn a sales representative into a trusted partner?

How do managers keep sales people in shape?

Best sales people know how to empathically provide and receive information and also create value for clients at every interaction. They do not hesitate to ask demanding questions, truly hear what keeps their clients busy every day, and propose solutions tailored to these situation. They are then perceived by their clients as trusted business partners.

The Art of Selling development program teaches this approach, and it also changes attitude of sales people from “maximizing sales” to “most possible support in clients’ purchasing decisions”.

This Program is intended for B2B sales teams, and combines various training methodologies including animations on the i-Coach platform, sales opportunity computer simulation, training modules, case studies, and coaching of sales people and their managers.

Distributed over time, these varied activities result in high effectiveness in achieving change in the sales process.

The Art of Selling approach has been successfully implemented at larger and smaller companies in cooperation with the UK-founded consulting company Imparta Ltd.


What Štěpánka Svobodová, Learning&Development Director at Telefónica, said about cooperation with us


can be found on the website of our partner Imparta


ico-kontaktAre you responsible for the results and work of a sales team?
Would you like to know how we develop sales teams through our Sales Academy?





What do a manager and a professional poker player have in common?

Do you know how many decisions the average manager makes every day?

How can learning be combined with a card game?

What will I learn during such a workshop around a game table?


A successful leader or salesperson needs very similar (or even the same!) skills as a professional poker player. The poker table is a market where players – just like companies – aim for success with maximum use of their abilities, resources and the limited information that they have available. They watched the behaviour of the other players, who are their competitors.

Leaders, sales managers and salespersons, just like poker players, face similar difficulties in their work/game. Their path to success and achievement of objectives involves the use of similar principles, and this means that there ways of deciding are very similar!

During the workshop, participants learn to play the most popular strategic card game, Texas Hold’em Poker. They learn to understand the strategies used by professional poker players and focus on their application in their own profession. All of this is done in the form of a game with subsequent debrief of their own behaviour and decisions. A great advantage tends to be the ability to limit the influence of emotions and routine in decision processes, wherever this is desired.

Games have been with us since early childhood and are the most natural way of learning. Playing enables us to discover the world. Therefore, modern education and development use gamification to learn.

ico-pokerFor further information please visit our website www.efektivnirozhodovani.cz


can be found on the website of our partner ActionLab

ico-contactIs this interesting?
Would you like to learn more or simply come and play a poker game at our workshop?